Welcome!
I consider myself very fortunate to work with what I like doing most, develop products for people to enjoy. As a technical outdoor apparel designer my biggest reward is to see people enjoy their skiing, hike or trail run wearing my designs and a smile on their face.
The aim is to make long lasting styles in terms of visuals, quality and seasonal cycles. I have a very good track record in this. I’m interested in what makes the customer tick. A good knowledge and selection of fabrics and production methods are key. My designs are always purposeful be it minimalistic, versatile or entertaining.
I get engaged to projects I do, always striving for the best possible result. I am curious about new developments and always eager to push myself and learn more.
Dig In:
Launching the Haglöfs Asian Range.
Trekking Pro, the gear for the tough.
A cavalcade of Key Styles.
In Filled with Experience I help the consumer in the choice between down and synthetic insulation. youtube
How I do it, my process.
Mockups and Sketches as a part of the process.
Other creative projects.
What I do in my free time.
My masters theisis is a Cross-country Skiwear Collection for Beautiful Women.
The detailed CV for the detail oriented.