Welcome!

I consider myself very fortunate to work with what I like doing most, develop products for people to enjoy. As a technical outdoor apparel designer my biggest reward is to see people enjoy their skiing, hike or trail run wearing my designs and a smile on their face.

The aim is to make long lasting styles in terms of visuals, quality and seasonal cycles. I have a very good track record in this. I’m interested in what makes the customer tick. A good knowledge and selection of fabrics and production methods are key. My designs are always purposeful be it minimalistic, versatile or entertaining.

I get engaged to projects I do, always striving for the best possible result. I am curious about new developments and always eager to push myself and learn more.

Dig In:

Launching the Haglöfs Asian Range.

Trekking Pro, the gear for the tough.

A cavalcade of Key Styles.

In Filled with Experience I help the consumer in the choice between down and synthetic insulation. youtube

How I do it, my process.

Mockups and Sketches as a part of the process.

Other creative projects.

What I do in my free time.

My masters theisis is a Cross-country Skiwear Collection for Beautiful Women.

The detailed CV for the detail oriented.